Patient Stories
Telling the stories of the people who inspire your work.
Amplifying voices.
It all begins with people. I have successfully worked with organizations to identify individual stories, build pipelines, create and develop multimedia digital content, and build networks for continued engagement.
Example: Click to read Sarah Kiehl’s story.
My role:
Generating story leads
Developing pipelines
Interviewing/Writing
Liaising with review committee
Building webpages
Scripting/editing video
Content strategy:
Humanizing this issue
Content for social media
Centralizing people
Dynamic content
Multipurpose content
Social Media
Storytelling content such as patient stories served as a key element of our evergreen content, using different components of the stories, graphics, and videos to consistently increase engagement and website traffic.
Additionally, we leveraged patient stories to connect to our parter organizations and social media events and hashtags, growing our audience and giving us increased visibility.